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Plush Coatings and Chemicals Company Limited

Sales & Marketing Manager

Closes in 13 daysK10k–K15k/moFull timeLusaka
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Required skills

assistant sales and marketing officerrelationship managementbrand strategyretail & distribution sales associatebrand marketermicrosoft officebudget managementsalesdigital marketing & social media executiveanalytical skillsdistribution networkleadershipsocial media marketingbranch managementcommunications skillsnegotiationsales managementdigital marketingmarket analysiswebsite managementcomplex marketing managerretailconsumer facingsales and marketing

About the role

JOB PURPOSE

A results driven Sales and Marketing Manager to provide strategic leadership and drive business growth through effective sales management and impactful marketing. The Sales & Marketing Manager will be responsible for expanding market presence, building the Plush brand, and leading a results-focused team.

KEY RESPONSIBILITIES

1. SALES MANAGEMENT

  • Develop and execute annual sales strategies, budgets, and forecasts to achieve business objectives
  • Grow and manage the national distribution network including distributors, dealers, hardware shops and direct accounts
  • Identify and secure new business opportunities in B2B and B2C segments: contractors, developers, institutions, NGOs and government
  • Lead, mentor and performance-manage the sales team to deliver targets
  • Manage key customer relationships and ensure high levels of customer satisfaction and retention
  • Oversee pricing, credit control and debt collection processes
  • Analyze sales data and market trends to inform decision making
  • Prepare regular sales performance reports for management

1. MARKETING & BRAND MANAGEMENT

  • Develop and implement integrated marketing strategies to increase brand awareness and product demand
  • Lead all brand-building activities and ensure consistent brand positioning across all channels
  • Plan and execute marketing campaigns across digital, radio, print, outdoor and trade platforms
  • Manage company digital presence: website, social media, and online advertising to generate leads
  • Develop marketing collateral: product catalogs, color charts, brochures, POS materials and videos
  • Conduct market research and competitor analysis to identify new opportunities
  • Organize product launches, trade fairs, exhibitions, painter trainings and customer engagement activities
  • Design and manage trade and dealer incentive programs to drive product uptake
  • Collaborate with R&D and Production on new product development, packaging improvements and pricing
  • Manage the marketing budget and evaluate ROI on all marketing activities

1. STRATEGIC LEADERSHIP*

  • Build and develop a high-performing Sales & Marketing team
  • Ensure alignment between Sales, Marketing, Production, and Customer Service functions
  • Maintain an updated customer and distributor database/CRM
  • Represent the company at industry events, stakeholder meetings and business forums
  • Ensure adherence to company policies, quality standards and brand guidelines